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Coca-Cola Zero From Wikipedia, the free encyclopedia Jump to: navigation, search Coke Zero Type Diet Cola Manufacturer The Coca-Cola Company Country of origin United States Introduced 2005 Variants Coca-Cola Cherry Zero Coca-Cola Vanilla Zero Related products Coca-Cola, Coca-Cola Cherry, Tab, Coca-Cola C2, Diet Coke and Pepsi One Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. It is marketed as having zero sugar,[1] except in United States and Canada, where it is marketed as having zero calories.[2] Coke Zero's formulation is intended to be a calorie-free alternative to Coca-Cola Classic. Contents [hide] 1 Ingredients 2 Flavored variants 3 Distribution 4 Marketing 4.1 Product logo 5 Dispute over the Zero name 6 Availability 7 References 8 External links [edit] Ingredients Coke Zero's stated ingredients vary in different markets: Ingredient Name Australia; New Zealand United States; Canada Greece; Latvia; Germany; Lithuania; Estonia; Poland Austria Spain United Kingdom; Ireland Norway; Finland; Denmark; Sweden Belgium; Netherlands Ecuador; Bolivia; Brazil; Colombia Costa Rica France Mexico; Chile; Argentina[3] Hong Kong Taiwan Carbonated water Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Color E150d[4] Caramel Caramel E150d[4] Caramel E150d[4] E150d[4] E150d[4] E150d[4] E150d[4] Caramel (E150d[4]) E150d[4] E150d[4] Caramel Acesulfame potassium Yes Yes Yes Yes Yes As E-950 Yes Yes Yes Yes Yes Yes As E-950 Yes Aspartame Yes Yes[5] Yes[5] Yes Yes[5] As E-951 Yes[5] Yes[5] Yes[5] Yes[5] Yes[5] Yes[5] As E-951 Yes Caffeine[6] Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Phosphoric acid Yes Yes Yes Yes As E-338 Yes As E-338 As E-338 As E-338 Yes Yes As E-338 Yes Potassium benzoate Yes Potassium citrate Yes Sodium benzoate Yes Yes As E-211 As E-211 Yes Yes As E-211 Yes Sodium citrate Yes Yes Yes Yes As E-331 As E-331 As E-331 As E-331 As E-331 Yes Yes As E-331 Yes Sodium cyclamate Yes Yes Yes As E-952 Flavor Yes Natural flavors Yes Yes Yes Yes Yes Yes Yes Yes Herbal extracts Yes Yes Yes Calories per 100 ml (3.4 US fl. oz.)[7] 0.3 kcal 0 kcal 0 kcal 0 kcal 0.3 kcal 0 kcal 0.5 kcal 0.3 kcal 0 kcal 0 kcal 0.3 kcal 0 kcal 0 kcal 0 kcal [edit] Flavored variants Coca-Cola Cherry Zero is a cherry-flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut. The official debut of Coca-Cola Cherry Zero occurred on February 7, 2007, at New York City's Fashion Week.[8] Coca-Cola introduced a vanilla-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007.[9] Coca-Cola has not stated if or when the expansion of the flavored variations of Zero to the rest of the world might occur. [edit] Distribution Original Coca-Cola Zero logo in the UK. Same logo as the US introduced early 2008 U.S. Coke Zero bottle with black background, next to older white one, in March 2007.Coke Zero is currently sold in: Argentina (since January 2007) Australia (since January 8, 2006[10]) Austria (since February/March 2007) Bahrain Belgium (since August 2006) Bolivia (since January 2007) Bosnia and Herzegovina[citation needed] Brazil (since January 15, 2007[11]) Canada Chile (since April 2007) China (since January 2008) Colombia (since February 2008) Costa Rica (since September 2008) Croatia (since February 2007) Cyprus (since August 2007) Czech Republic (since January 2008) Denmark (since January 2007) Dominican Republic (since April 2008) Ecuador (since September 2007) Egypt (since July 2007) El Salvador (since November 2007) Estonia (since March 2008) Faroe Islands (since January 2007) Finland (since November 2006) France (since January 2007) Germany (since July 2006) Gibraltar Greece (since January 2007) Honduras Hong Kong (since March
2007) Hungary (since April 4, 2008) Iceland (since March 2007) Indonesia (since February 2008) Ireland Israel (since March 2008) Italy Japan (since June 4, 2007) Kuwait Lithuania (since March 2008) Latvia (since March 2008) Luxembourg Malaysia (since March 2008, limited to Jusco stores only) Malta Mauritius (since August 2008) Mexico (since January 26, 2007; relaunched February 2008) Morocco New Zealand (since January 9, 2006 Netherlands (since February 5, 2007) Norway (distributed since September 30, 2006[12]) Pakistan Palestinian territories (since February 2008) Panama Paraguay Peru (since January 11, 2007[13]) Philippines (since February 17, 2008) Poland (since March 1, 2008) (earlier German Coca-Cola Zero was widely available - since January 2007) Portugal (since May 21, 2007[14]) Qatar Romania (since April 2007) Saudi Arabia Serbia (since September 1, 2007) Singapore (since February 2008) Slovakia Slovenia (unofficial distribution limited to E.Leclerc store since February 2007, wide distribution since January 2008) South Africa (since August 2008) South Korea Spain (since July 2005[15]) Sweden (since March, 2007) Switzerland (since February 6, 2007) Thailand(since May 15, 2007) Taiwan (since March 2007) Turkey (since February 2008) The Bahamas The United Arab Emirates (since February/March 2008) The United Kingdom (since June 2006)[16] The United States (since 2003) Uruguay (since December 2007) [edit] Marketing Coke Zero was Coca-Cola's biggest product launch in 22 years. It is primarily marketed towards young adult males. [17] The campaign was to attract male adults to drink the sugar free product of Coca Cola. The launch started in Norway, on Monday October 2, 2006[18] In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[19] U.S marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. viral marketing campaign that suggested the company's executives were so angry over the drinks' similarities they were considering suing their coworkers for "taste infringement".[19] In Australia, the product was promoted by a fake front group[20]; the campaign included outdoor graffiti and online spamming that mentioned a fake blog). Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[21] to comment on the ethics of Coke's activities.[22] In the UK, Girls Aloud singer Cheryl Cole was signed up to launch the product in a campaign aimed at young men.[23] A television advertisement was broadcast, featuring a group of men marching through a city saying "Why can't all the good things in life come without downsides?", ending with a huge banner being rolled down a building, reminiscent of a scene from the German film Good Bye Lenin! (The same TV ad has been used in some other markets, like Croatia or Belgium.) In Finland, Coca-Cola called off the Zero marketing campaign on Internet due to its sexist implications. The campaign was deemed to objectify women as sex objects and hence endorse discriminatory attitudes toward women.[24] In January 2007, the campaign started in Argentina, with the taglines "Coca-Cola Zero, el sabor que nadie esperaba" (Coca-Cola Zero, the flavor nobody expected) and "El mismo sabor de siempre, zero azúcar" (The same taste as always, zero sugar). This same tagline was used in Brazil in the same month, but the product was only available in Porto Alegre, Rio Grande do Sul and progressive launched all
over the country. Months before the actual launch of Coca Cola Zero in Bolivia, posters and TV spots announced an "unknown" product with the words "Zero azúcar, con el sabor de siempre. ¿Qué será?" (Zero sugar, with the same taste as always. What could it be?). In the background one could notice the typical shape of a Coca Cola bottle, giving a hint about the upcoming product. On January 15, 2007, television commercials for Zero appeared in Denmark and the product can be found in local stores. Coke Zero launched in Ireland on February 8, 2007, with Girls Aloud singer Sarah Harding as the face of the brand, much like her bandmate Cheryl Cole was in the UK. In the UK some Coke Zero advertising alluded to Pepsi Max, leading to a robust counter-campaign by Pepsi directly extolling the virtues of the concept of "maximum" over that of "zero." In Canada, and possibly other markets, the "Anatomy Commercials" feature an eyeball with French accent, and two tongues with British accents. There are several commercials, one of them, the tongues call the eyeball a 'big fat liar', and the eyeball gasps in shock. Another, they argue, and "Brain" comes, and tells them 'if you two don't get along, I'm going to make you eat dirt, and you'll have to wear the onion sombrero; All. Day. Long. Señor." Yet another, a finger says he'll "decide it", and rubs against the ridges, and says "the bottle feels like Coke.", then proceeds to have the Eyeball 'pull' him, and flatulate (pass gas) in the direction of the tongues who say 'absolutely delicious.'[25] Due to the release of the 22nd James Bond movie, Quantum Of Solace, Coca-Cola became part of an advertising campaign for the movie. For a short time around the release of the movie, Coke Zero is to be renamed Coke Zero Zero Seven. The commercial for this featured an instrumental version of the new Bond song "Another Way to Die" by Jack White and Alicia Keys. [edit] Product logo This section contains information which may be of unclear or questionable importance or relevance to the article's subject matter. Please help improve this article by clarifying or removing superfluous information. U.S. Coca-Cola Cherry Zero cans, with a cherry zero logo.The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customised version of it). Some details have varied from country to country. The British logo, for example, has the "o" taking a spiral form. In the U.S., the letters decline in weight over the course of the word. In Japan, the logo text is presented in solid white rather than red with a white trim. The U.S. and Canada also appear to be the only countries in which the logo originally had a white background, with a black "zero". This was the face of the drink from its inception until late 2006, when a holiday theme triggered the switch. The black color was kept on 2-liter bottles into 2007, and was introduced on cans as the new year began. This further diminished the confusion there was between Diet Coke and Coke Zero having a similar white logo with black letters. Twenty-ounce (591 ml) bottles remained white for some time afterwards, but black labels began to be phased in in late February shortly after the launch of Cherry Coke Zero. [edit] Dispute over the Zero name In Norway the Brewery Ringnes claims that Bryggeriforeningen owns the right to the Zero name. The Zero name was used on a non alcoholic beverage from 1972 to 1996.[26] [edit] Availability This section does not cite any references or sources. Please help improve this section by adding citations to reliable sources. Unverifiable material may be challenged and removed. (April 2008) This section contains information which may be of unclear or questionable importance or relevance to the article's subject matter. Please help improve this article by clarifying or removing superfluous information. Since the start of 2008, the company has begun wide distribution of Coke Zero on fountain, and can be found in some restaurants and convenience stores across the United States. Coca-Cola Zero can be found at most Zaxby's Restaurants on their soda fountain. It can also be found at select Sam's Club, Costco, Chuck E. Cheese's, and 7-Eleven
soda fountains. Papa John's Pizza offers bottled Coca-Cola Zero at their locations with Coca-Cola products. Subway restaurants have begun selling bottled Coke Zero at many of their restaurants. Domino's Pizza offers bottled Coke Zero as well. Some Wendy's offer Coke Zero from their soda fountains. Several White Castle restaurants have added Coke Zero to their fountain selections. Many convenience stores and restaurants in the city of Atlanta, the home city to the Coca-Cola Company, carry Coca-Cola Zero in fountains. Regal Cinemas as well as AMC Theatres offer Coke Zero as fountain choices as well. The Paradise Bakery chain is offering Coke Zero along with its Diet Coke counter part at their soda fountains. Major grocery stores in the Midwest also offer Coke Zero at their fountain machines. Some Regal Movie Theaters and Rave Motion Picture locations are offering Coke Zero on fountain. Corner Bakery chain stores in Dallas, Texas offer Coke Zero at their fountain machines. In late March 2008 Chick-fil-A stores nationwide began offering Coke Zero as a fountain drink option. COSI restaurants in Washington, DC are in the process of adding Coke Zero to their fountain soda offerings. Coca-Cola Zero is now available on Continental Airlines and Delta Airlines flights. [edit] References ^ 'Coca-Cola' Zero Has Landed, news article from Coca-Cola Enterprises. July 4, 2006. Retrieved on September 24, 2006. ^ Press release from Coca-Cola, March 21, 2005. Retrieved on September 24, 2006. ^ In Mexico, Argentina and Chile, Coca-Cola Zero was reformulated in February 2008, being sweetened only with aspartame and Acesulfame potassium (see Cambia Coca-Cola el sabor de la Zero) after a controversy created by El Universal in August 2007, mentioning the possible risks of consuming cyclamate, one of its previous sweeteners. See Contiene Coca Zero sustancia cancerigena). ^ a b c d e f g h i j E150d is an acid-proof caramel coloring ^ a b c d e f g h i The Argentinian, Austrian, Australian, Belgian, Brazilian, Canadian, Chilean, Danish, Dutch, Finnish, French, German, Greek, Hong Kong, Mexican, Norwegian, Spanish, Swedish, Taiwan, UK and US Coca-Cola Zero Ingredient labels mark that the soda water contains a Phenylalanine source. This is from Aspartame. ^ It is a caffeinated beverage with 34.5 mg of caffeine per 12 US fluid ounces (9.7mg/100 ml), roughly the same as original Coca-Cola (which has 34 mg of caffeine); see Content in Beverages from the "Erowid.org Caffeine Vault" ^ Coca-Cola Zero in fact has a negligible caloric value. Depending on the country in which it is made, it has about 0.8 to 2.1 KJ (0.2 to 0.5 Kcal) per 100 mL (3.4 US fl. oz.). Compare nutrition information from Coca-Cola USA and Coca-Cola Great Britain ^ "Cherry Coke Gets Fresh Jay-Z graciel Remix", Kenneth Hein, BrandWeek, January 29, 2007 ^ Vanilla Coke is Back!, Business Wire, May 25, 2007 ^ "Coca-Cola Amatil records sweet result". Retrieved on 2007-02-08. ^ "Companhia lança Coca-Cola Zero no Brasil". Retrieved on 2007-01-16. ^ "Handelsbladet Fk – Kraftig satsing på sukkerfri brus". Retrieved on 2006-10-13. ^ Diario La República - Online - Gonzalo Cerda: "Puede haber competencia en marcas de una misma empresa" ^ "Coca-Cola Zero chega segunda-feira". Retrieved on 2007-05-17. ^ Coca-Cola España - Coca-Cola Zero, auténtico sabor zero azúcar ^ "Coke Zero's UK Debut Targets "Real Men"". Beverage World. Retrieved on 2006-07-24. ^ Tungate, Mark (2008), Branded Male: Marketing to Men, London and Philadelphia: Kogan Page Limited, pp. Chapter 3, ISBN 978-0-7494-5011-3 ^ "n24.no – Cola bare for gutta". Retrieved on 2006-10-13. ^ a b Elliott, Stuart; March 5, 2007; "Can’t Tell Your Cokes Apart? Sue Someone"; The New York Times; retrieved March 6,
2007. ^ "The Zero Movement". Coca Cola Company. Retrieved on 2006-07-24. ^ "The Zero Movement". Tim Longhurst. Retrieved on 2006-07-24. ^ "The Zero Coke Movement". Retrieved on 2006-07-24. ^ Adam Withrington. "Coke launches new advert for Zero". The Publican. Retrieved on 2006-07-24. ^ (Finnish)"Kuluttajavirasto: Coca-Colan mainos halventaa naista (The Coca-Cola add discriminates women and the company had to call it off)". Retrieved on 2006-12-15. ^ Anatomy Ads at Ads Of The World ^ Sorry, Zero! Coca-Cola og Ringnes i navnestrid [edit] External links Argentinian Campaign website Australian Campaign website - The Zero Movement Originally an astroturfing website run by Coca-Cola, the site is now an overtly promotional vehicle. Austrian Campaign website Brazilian Campaign website German Campaign website Hong Kong Campaign website (In Chinese) Mexican Campaign website Spain Campaign website Swiss Campaign website United States Campaign website Czech Campaign website Lithuanian Campaign website [hide]v • d • eVarieties of Coca-Cola Coca-Cola · New Coke · Caffeine-Free Coca-Cola · Coca-Cola Cherry · Coca-Cola with Lime · Coca-Cola Vanilla · Coca-Cola Citra · Coca-Cola Black Cherry Vanilla · Coca-Cola Blāk · Coca-Cola with Lemon · Coca-Cola Raspberry · Diet Coke/Coke Light · Coca-Cola C2 · Coca-Cola Zero · Coca-Cola Cherry Zero · Coca-Cola Light Sango · Diet Coke Plus · Coca-Cola Orange Retrieved from "http://en.wikipedia.org/wiki/Coca-Cola_Zero" Categories: Diet sodas | Coca-Cola brands | Cola | 2005 introductions
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